Boutique Retailer Achieves 185% Return on Website Investment
Client Challenge
Urban Collective, a growing fashion retailer with three physical locations, had an outdated website that failed to represent their curated, high-end brand experience. Their online conversion rate was an abysmal 0.9%, and mobile users were abandoning the site due to poor functionality. Online sales contributed less than 15% of total revenue despite significant market opportunity.
Our Approach
- Developed custom website design that authentically captured the brand’s unique aesthetic
- Created intuitive product categorization and filtering based on customer shopping patterns
- Implemented mobile-first responsive design optimized for conversion
- Designed streamlined checkout process reducing steps from seven to three
- Integrated lifestyle photography and video showcasing products in authentic settings
Results
- Increased conversion rate from 0.9% to 3.4% within two months of launch
- Mobile sales increased by 247% year-over-year
- Average order value improved from $78 to $126
- Online revenue grew to represent 42% of total business
- Website investment ROI reached 185% within first six months
Client Testimonial
“BFG didn’t just design a website – they created a digital extension of our in-store experience. The attention to detail and understanding of our brand is evident in every element of the design. The results speak for themselves – our online business has completely transformed and is now driving our company’s growth.”
Emma Sullivan, Founder